The Brand Leadership Group is an Africa-focused turn-key brand development, strategic communications and intellectual property firm established in 2002.
We are flexible in our engagements because we understand that different clients will engage with us for different needs within range of our brand-led capabilities within Brand Development, Brand Design, Brand Communications, Brand Protection, Brand Training and Brand Management to build inspired brands from conception to delivery.
Brand Leadership has a refreshingly unique philosophy and proprietary approach - Africa Inside™ - which inspires us to develop sustainable and authentic brand-led solutions grounded on deep African insights.
Brand Leadership has served clients across diverse sectors in more than 25 African countries.
Brand Leadership founder Thebe Ikalafeng is the pioneer of Brand Africa 100: Africa’s Best Brands.
Brand Africa 100 is first and only pan-African and globally referenced research and ranking of brands in Africa, established in 2010.
Every year, Brand Leadership and partners, Kantar and Geopoll, survey more than 30 countries which account for more than 85% of the population and GDP of Africa to determine the Top 100 most admired brands in Africa.