Building Great African Brands &
Global Brands in Africa

Ikalafeng Among South Africans Lauded At Asia Brand Congress in Mumbai, India
Terry Behan, The Fearless Executive, 24 November 2008

Five South African brand professionals were presented with brand leadership awards at the recent Asia Brand Congress for their work in Asia and also Africa. The Asia Brand Congress is all set to embrace the discipline of branding worldwide, to become a global brand event by 2009.

Recognised for their brand leadership achievements, from South Africa, were: Terry Behan, MD of the Fearless Executive; Thebe Ikalafeng founder of The Brand Leadership; Patrick Collings partner at Sagacite; Sean McCoy, group CEO of HKLM; as well as Vanessa Singh, head of marketing for American Express.

Over 300 delegates from 70 countries attended this year's Asia Brand Congress, from the 25th to the 28th of September in Mumbai. Brand professionals from the industry, academia and many of Asia's biggest organizations gathered to debate and discuss the development and the future of branding in Asia.

Brand behemoths, thought leaders such as Amitava Chattopadhyay, Professor of Innovation and Creativity at INSEAD Singapore, as well as Professor Kumar from Havard IMD, were present to deliver compelling insights into emerging trends in emerging markets, said Behan.

The theme of the conference was communicating a brand that connects, engages and inspires audiences and 28 speakers gave their views on the topic, linking the theme into diverse topics, such as: how to build brands in a virtual environment; to engaging customers through internal brand building.

Next year's congress is being expanded to incorporate what's left of the rest of the world and will become The world brand congress.

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