Building Great African Brands &
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Why Talent Is Not Enough
Thebe Ikalafeng, SAMRO Notes, August 2013

Why Talent Is Not Enough

Reputation guru Thebe Ikalafeng explains why musicians should take branding and entrepreneurship seriously Musicians are renowned for being passionate about their craft, often at the expense of everything else. In days past, their talent alone was enough. The market and the media were limited, giving an artist the time and space to focus solely on their passion.

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