Building Great African Brands &
Global Brands in Africa

Our Story

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Brand Leadership was established in 2002 as Africa's first firm to offer brand strategy, brand valuation and intellectual property management as a core integrated service for decision makers who want to build sustainable brands in Africa.

Brand Leadership has a refreshingly unique approach - Africa Inside™ - which inspires and enables us to develop world–class brand and business solutions grounded on deep African insight.

Over the years spanning a diverse track record of over 100 client brands across the public and private sector, and winning global and local awards for brand development and implementation, Brand Leadership is now arguably the foremost brand and reputation advisory firm in Africa with three specific offerings:

Brand Development (research, strategy and design), Brand Activation (creative (advertising and BTL), media, public relations, events and digital) and Brand Management (brand valuation, intellectual property management and brand training and engagement).

Brand Leadership Group's Clients

Milestones

2002
Organisation 1 October 2002, Brand Leadership established focusing on brand strategy, brand valuation and intellectual property management.
Key Projects First client, End-2-End, an office automation and consumables company.
2002

Market Place, Vol. 24, Number 29
11 November 2002

2003
Key Projects

First global brand client, Apple IPOD, launch in SA.

Appointed by Government of South Africa to consolidate and define branding rules for the government brand, the national Coat of Arms.

2003
2004
Key Projects

Develop Standard Bank Group’s group-wide sponsorship strategy.

First non-South African client, Telekom Namibia.

2004
2004
2005
Key Projects

Re-brand merger of UNISA, Technikon SA and VISTA to UNISA, world’s 10th largest mega-university.

Brand positioning, identity refinement and brand standards manual for South African Revenue Service (SARS).

2005
2006
Organisation

Brand Leadership expands to offer an integrated branding solution: Discovery (research), Distinction (strategy & design) & Delivery (implementation)

Key Projects

Re-brand University of Botswana

Development of brand positioning, merchandising and branding guidelines for Gautrain, Africa’s first rapid rail link.

Thought Leadership Brand Leadership presents a seminal perspective initiated by Design INDABA, on presenting a uniform nation brand for South Africa.
Media Brand Leadership profile in Financial Mail >
2006 2006
2007
Key Projects

Re-Brand of Transnet, the continent’s largest public freight and logistics company.

Brand positioning and identity evolution of South Africa’s biggest information and document management company, Metrofile.

Thought Leadership

Brand Leadership founder, Ikalafeng, presents Re-inventing Television In The Age Of The Consumer, at the third edition of Broad.cat, Barcelona, Spain

Brand Leadership launches “State of Marketing in South Africa” Survey in partnership with Ipsos Markinor.

2007
2008
Organisation Brand Leadership wins Finance Week's "Marketing Services Company of the Year"
Key Projects Lead’s Ghana's NDC party repositioning and brand campaign to win presidency by 0.3%.
Thought Leadership Brand Leadership founder Ikalafeng presents a paper on African Leadership & Impact on Brand Africa at Belbin Conference at Cambridge University, UK.
2008
2009
Organisation

Launch Brand Leadership Academy, brand-driven, customer-centric insights and leadership development initiative.

Launch IHOP, Brand Leadership subsidiary for experiential media, content and activation.

Key Projects

Re-brand SA Express Airways.

Re-Brand SARCC, public rail agency of South Africa to to PRASA.

Ihop develops and launch MTN’s 2010 FIFA World Cup South Africa experiential zones around key world cup city airports.

Thought Leadership Brand Leadership Academy launches Public Sector Excellence initiative.
2009
2010
Organisation Brand Leadership joins World Wide Partners, the world’s 10th largest marketing communications network.
Key Projects

Develop and implement Brand SA engagement and training programme to build SA internal brand ambassadors.

Ihop launches mobile media – JIATA Taxi Media with Brand SA as first client.

Thought Leadership

Brand Leadership founder, Ikalafeng, presents "African Magic" at Icograda (International Council on Graphic Design Associations), Madrid, Spain.

2010
2011
Organisation Brand Leadership wins 2011 REBRAND 100 Global Awards for effective brand transformations for PRASA, ubank and SA Express.
Key Projects

Launch of Brand Africa’s top 100 African brands.

Brand Leadership Academy launches third successive public sector excellence awards.

2011
2012
Key Projects

Brand Leadership Group produced a branded gathering of 2000 Africans at the 2012 African Green Revolution Forum in Tanzania.

Brand Leadership Group developed a second successful re-election branding campaign for National Democratic Congress, Ghana.

2013
Organisation Brand Leadership awarded a Distinction by REBRAND in New York for the re-branding of Meat Junction in 2013.
Key Projects

Brand Leadership re-brands the first meat based African-inspired fast-food brand, Meat Junction to prepare it for re-launch as a national franchise.

Thought Leadership

Brand Africa 100 is cover story for African Business.

Brand Leadership's Ikalafeng named one of 100 Most Influential Africans by New African Magazine.

2013 2013